Amazon.com Inc. is turning to merchants who sell on its marketplace and can ship quickly to expand Prime-eligible inventory.
Inventory available for delivery within two business days expanded by 6 million items under the Seller Fulfilled Prime program, the company announced Thursday. Amazon began testing the program in 2015 and formally rolled it out earlier this year. At the end of 2015, 500,000 SKUs flagged as “Prime Eligible” were shipped by their sellers, not Amazon.
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