Facebook is a huge part of our personal and professional lives. With 2.19 billion monthly active users, Facebook is a great way to market yourself, your brand, or your business. Yet with so much competition, you may be wondering what you can do to maximize your audience engagement and promote your business. There are a variety of very effective techniques that can be used in your Facebook marketing that do not involve spending your money on ads.
- Focus on Your Fans
One of the best ways to increase audience engagement is by putting a spotlight on fans of your brand or company. Sharing an engaging story or even featuring a photo of a “Fan of the Week” can be great ways to reach out to the audience you’ve built, as well as the additional people in their networks. When you are engaging with fans, you’re building brand loyalty.
- Keep Engagement High
Engagement is the thing that drives the Facebook algorithm, and keeping engagement high is how you make sure that your audience is seeing your posts in their feed. Basic text-based posts promoting your store/web page/event/etc., are not likely to get much interaction or feedback, but simply adding a picture can greatly increase the number of likes and shares a post will get. Posting polls, asking questions, and holding “caption contests” are all great strategies for getting people to read and comment on your posts.
- Encourage Sharing
Your Facebook page should not have one-way communication, it should be an ongoing conversation between you and your audience. Sharing articles and videos, especially ones from your website or YouTube channel, is a great way to diversify your page and increase shares, which has the potential to build your audience. Another way to build this conversation is to encourage fans to post pictures or videos of themselves using your products or tag your page in their own posts. Holding contests for your fans and rewarding them with a discount or free product exponentially increases shares and will make a difference when you’re trying to get more likes for your Facebook page.
By following these simple tips, you will be able to build a new community of fans and customers who will return to your business again and again. So what’s your Facebook strategy?