3 Easy Facebook Marketing Strategies That Don’t Cost Any Money

PromoteFBFacebook is a huge part of our personal and professional lives. With 2.19 billion monthly active users, Facebook is a great way to market yourself, your brand, or your business. Yet with so much competition, you may be wondering what you can do to maximize your audience engagement and promote your business. There are a variety of very effective techniques that can be used in your Facebook marketing that do not involve spending your money on ads.

  1. Focus on Your Fans

One of the best ways to increase audience engagement is by putting a spotlight on fans of your brand or company. Sharing an engaging story or even featuring a photo of a “Fan of the Week” can be great ways to reach out to the audience you’ve built, as well as the additional people in their networks. When you are engaging with fans, you’re building brand loyalty.

  1. Keep Engagement High

Engagement is the thing that drives the Facebook algorithm, and keeping engagement high is how you make sure that your audience is seeing your posts in their feed. Basic text-based posts promoting your store/web page/event/etc., are not likely to get much interaction or feedback, but simply adding a picture can greatly increase the number of likes and shares a post will get. Posting polls, asking questions, and holding “caption contests” are all great strategies for getting people to read and comment on your posts.

  1. Encourage Sharing

LikeShareFB

Your Facebook page should not have one-way communication, it should be an ongoing conversation between you and your audience. Sharing articles and videos, especially ones from your website or YouTube channel, is a great way to diversify your page and increase shares, which has the potential to build your audience. Another way to build this conversation is to encourage fans to post pictures or videos of themselves using your products or tag your page in their own posts. Holding contests for your fans and rewarding them with a discount or free product exponentially increases shares and will make a difference when you’re trying to get more likes for your Facebook page.

 

In Conclusion

By following these simple tips, you will be able to build a new community of fans and customers who will return to your business again and again. So what’s your Facebook strategy?

For nearly 20 years, Ship-Right Solutions has been servicing companies who market their products on several verticals including eCommerce and Social Media. Our fulfillment and customer engagement solutions make it easy for our Clients to get their  orders in the hands of their customers.
By: Craig Lennon
Director of Business Development
clennon@shiprightsolutions.com

11 Indicators to Keeping 3PL Service High

TruckThere are many advantages to using third-party logistics (3PL) for order fulfillment, system support and customer service for omnichannel businesses. Companies can achieve competitive costs; avoid capital expenses for facilities, automation, and systems; and concentrate on marketing and merchandising rather than managing fulfillment.

Using 3PL services is not for every company. The relationship you’re seeking is not just a service but more importantly, a partnership. In our consulting, we have clients that are long-term users of 3PL as well as firms that are 3PL providers.

F. Curtis Barry & Company has just published 11 Indicators to Keeping 3PL Service High. When problems are severe obviously the first course of action is to resolve the issues before deciding to leave the 3PL.

 

Source:
F. Curits Barry & Company

7 Ways Outsourcing Call Center Services Can Help You Operate More Profitability

CallCenter-HeadsetsFor many companies, staffing and managing an internal call center can be a challenging and costly part of direct to customer businesses (as much as 3% of net sales and more).  An alternative is outsourcing call center services in full, or some portion of your activities to qualified outsource call centers to support your growing business…
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Source:
F. Curtis Barry & Company

Why You Need An Outsourced Fulfillment Center For Your Subscription eCommerce Business

Man with a BoxFulfillment is one area of your business that you just can’t do yourself. It’s a staffing issue. Let’s say that you have a business with one hundred orders today, but tomorrow you have one hundred thousand orders. It’s not possible to staff for that. A fulfillment center is built to staff to a level that that can scale very quickly…

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Source:
Limelight

Some great insight on how to improve your eCommerce business from Shopify.

ECOMMERECE-IMGYou’ve heard it time and time again. It’s cheaper to get past customers to purchase again than it is to find new customers. This is true for most businesses, especially in the crowded online ecommerce arena where ad impressions, clicks and conversions always seem to be increasing in cost, making new customers more and more expensive to acquire.

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Source:
Shopify