Some great insight on how to improve your eCommerce business from Shopify.

ECOMMERECE-IMGYou’ve heard it time and time again. It’s cheaper to get past customers to purchase again than it is to find new customers. This is true for most businesses, especially in the crowded online ecommerce arena where ad impressions, clicks and conversions always seem to be increasing in cost, making new customers more and more expensive to acquire.

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Source: 7 Customer Retention Strategies to Get Your Customers to Purchase More