Vital Basics

Challenge:
Vital Basics, a leading marketer of dietary supplements and nutraceuticals was implementing a free trial program via Direct Response TV, radio, print and web on a national level featuring its flagship product Focus Factor. VBI needed a fulfillment partner capable of handling large order volumes and cost was a critical element. They needed a partner with the technology and discipline to keep pace and adapt to their changing product campaigns and membership programs. VBI needed a flexible and responsive fulfillment provider, and they needed to make sure they were getting the best deal possible.

Solution:
Ship-Right Solutions was able to offer excellent service, freight and customized packaging prices that enabled our client to ramp up the campaign under the financial constraints of a free trial. Ship-Right was also able to provide membership card printing and mailing services, matching serialized membership data to individual customers. Ship-Right Solutions offered a turn key program within the clients budget allowing them to save over 30% in freight charges and maintain the customer service and branding presence that the campaign required.