Some valuable information from our friends at Strategic Media

Why the Nation’s Top Advertisers Still Rely on Radio

What do Geico, Walgreens, and Home Depot have in common? They are among the nation’s top advertisers, and they continue to spend money on radio advertising. Why? Because it works. Even as streaming and podcasting alter the audio landscape, radio remains an effective medium. Here are some reasons why.

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Source: Strategic Media

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